Hunting And Outdoor Sports
Media and Attendee Details Announced for 2026 SHOT Show Industry Day at the Range
Media and Attendee Details Announced for 2026 SHOT Show Industry Day at the Range
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✍️By ZRIntel Editorial Team📍Boulder City, Nevada
The SHOT Show Industry Day at the Range, a much-anticipated annual event, is set to occur on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. This hands-on event takes place the day prior to the expansive SHOT Show and is predominantly focused on showcasing new products within the shooting, hunting, and outdoor industries. Every year, manufacturers converge at this pivotal trade event, bolstering the opportunity for invited media and attendees to test and evaluate products ahead of the industry's flagship exhibition. Industry Day at the Range presents a unique chance for participants to engage with the very latest firearms, ammunition, optics, and outdoor gear in a realistic environment, effectively setting the tone for the SHOT Show that follows. Media representatives, brand ambassadors, and influencers are granted exclusive access during the morning session, which kicks off at 8:30 a.m. This session provides an intimate setting where attendees can gather extensive insights from product managers and company representatives about forthcoming innovations. Following the morning period, the afternoon session opens at 12:00 p.m. This session welcomes invited buyers and trade attendees across various sectors, including the shooting, hunting, law enforcement, military, and tactical markets. It broadens the scope of networking and product exploration, reinforcing the events significance within the industry landscape. Kelsey Puryear, Industry Day at the Range co-owner and event manager, emphasized the event's ongoing importance, stating, Industry Day at the Range continues to be the premier opportunity for media, buyers, and industry professionals to experience the newest innovations before SHOT Show begins. This sentiment underlines the events role in fostering connections that resonate through the entire SHOT Show week, where initial impressions and insights can influence trends and discussions moving forward. Invitations to attend Industry Day at the Range are strictly by invitation only; all participants need to possess an approved SHOT Show badge to gain entry. Media and attendee invitations are coordinated via the exhibiting companies, and it is advised for those wishing to attend to contact exhibitors by November 15, 2025, for inclusion on their invitation lists. Notably, returning attendees from the previous year are automatically extended an invitation for the 2026 iteration of the event. Supported by the National Shooting Sports Foundation (NSSF) as their title sponsor until 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. With exhibitor space limited, prompt registration is encouraged to secure a spot. New exhibitors looking to participate can register through the events website to ensure their involvement. This is particularly crucial as the industry continues to evolve and new players enter the market. For a comprehensive overview of the 2026 SHOT Show Industry Day at the Range, potential participants and media can visit ShotShowRangeDay.com. To summarize, Industry Day at the Range stands as a beacon for innovation in the shooting sports industry. It is characterized by active participation from key stakeholders who shape the market, emphasizing the importance of collaboration and hands-on experience in introducing new products to potential users. This premier event not only highlights the latest advancements in firearms and accessories but also fosters an environment where meaningful connections can flourish, setting the stage for a successful SHOT Show.