Shoot Like A Girl (SLG2, Inc.), a notable leader in experiential marketing designed for the outdoors, is set to launch its 2026 Grand Safety Tour at Bass Pro Shops in Las Vegas, Nevada, from January 24-25, 2026. This event emphasizes safety and accessibility while aiming to empower women and families to engage with shooting sports in a supportive environment.
The unique aspect of the Shoot Like A Girl experience includes a mobile range setup within a semi-tractor trailer. Participants aged 18 and older will have the opportunity to handle firearms under the guidance of qualified instructors. They will also experience shooting with a FATS by InVeris military-grade simulator, which mimics real-life shooting scenarios through realistic feedback—including recoil, impact effects, and sound. This innovative training technology is particularly effective in making first-time shooters feel more comfortable and informed about responsible firearms use.
Not solely limited to firearms, the event extends to introducing attendees to archery, featuring certified coaches who will lead safety talks and practical sessions. This aspect is crucial as it promotes awareness and responsibility among youth and teens, attracting a broader audience to the shooting sports community. This family-friendly approach not only fosters safe practices but also serves as an educational experience aimed at reducing the stigma often associated with firearms.
Attendees will also have access to the Shoot Like A Girl gun bar, showcasing a diverse collection of firearms, including revolvers, semi-automatic pistols, shotguns, and rifles. Product displays will include vital items such as optics, holsters, concealed carry handbags, and even self-defense tools like pepper spray. This focus on accessibility ensures that people of all experience levels, from complete novices to seasoned shooters, feel welcomed and informed during their visit.
In conversation about the tour, Karen Butler, president of SLG2, Inc., expressed her excitement, stating, "We are thrilled to bring the Shoot Like A Girl experience back to Las Vegas to kick off our Grand Safety Tour. Over the next year, we'll reach thousands of women and families across the country, breaking down barriers and proving that shooting sports are accessible, empowering, and welcoming to everyone, regardless of experience level."
The overarching mission of this initiative is to eliminate barriers. By creating a safe and accessible environment in which participants can explore firearms and archery safely, SLG2 is redefining the perception of shooting sports—leaving an essential mark on the cultural landscape of firearm education.
Importantly, this is a free event, with all necessary equipment provided on-site, ensuring cost is not a barrier for participation. The goal is clear: build confidence in processing knowledge about firearms and create a community that welcomes discussion and participation without prejudice or preconceived notions.
With the ever-evolving landscape of shooting sports, initiatives like this play a pivotal role. As we observe trends leaning towards inclusivity and responsibility in firearm ownership, it is crucial for programs like SLG2 to thrive and adapt. This provides not only a safe space for new shooters but also reinforces principles of education and respect for firearms within wider societal viewpoints.
In closing, ShoQ's Take: The upcoming Shoot Like A Girl tour is a significant step toward promoting inclusivity and a responsible approach to shooting sports. As this initiative unfolds, it may reveal broader trends in community engagement and firearm education, especially among younger demographics. However, the landscape remains complex; while participation in shooting sports increases, awareness of proper safety practices is vital. The importance of such initiatives resonates deeply in our current culture, and the need for such inclusive, educational programs has never been more essential.